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who we are

Beachy Keen is a coastal & ethical lifestyle brand that channels a golden state of mind. We provide high-quality, effortless and affordable swimwear for both women and men while promoting confidence, self love and creating lifelong memories in your suit. Each piece is designed with simplicity and comfort in mind along with tropically-inspired themes. Beachy Keen allows you to feel comfortable and confident in your own skin - Standing for a carefree, fun and active lifestyle, just as a day at the beach should be. Founded by a young visionary on a mission to disrupt wasteful practices, this collection uses all recycled and biodegradable packaging materials to reduce it’s carbon footprint.

our mission

we aim to inspire action to protect and preserve ecosystems in oceans and seas by working with organizations that focus on limiting human-caused damage to marine ecosystems, restoring damaged marine ecosystems & preserving vulnerable marine species.

meet Jenna

Jenna Worden is the founder, designer, visionary and heart behind Beachy Keen Swimwear. She is a bikini junkie, beach lover & advocate of body positivity. Growing up on the Gulf Coast and currently living on the West Coast in Southern California with her husband, she has always felt a deep connection to the ocean. Sharing their love for the water, she and her husband spend most of their extra time at the beach. This brand is a result of her love for the ocean and passion for fashion - creating a brand for ocean minded and socially conscience men and women - each purchase supports marine conservation to help protect and preserve ecosystems in oceans and seas. Her goal was to create a quality product that looks as amazing as making a difference feels.